Check to Balance

by | Dec 30, 2017

Oh my, to tribute the late, great Dick Enberg.

I am certainly not alone as I attempt to consume, then critically “TRAF*” many healthy hints that I receive daily. Oh, that these short wintry days in our Northern Hemisphere would limit the chatter received.

   Note to self: compare these receipts to depth and breadth of “healthy headlines” I receive next summer for our longest days of 2018.

*TRAF is a timeless workplace abbreviation for: Toss, Refer, Act or File  something which drew your attention.

Here are just a few examples of headlines which begged for my life-saving action and (credit card number) today – – –

  1.  Get Your Copy Of Primal Beauty Secrets Here
  2. meet Danielle, Look at her incredible transformation
  3. Do this first thing in the morning for a flat belly
  4. Peanut Butter for weight loss
  5. Lose twice the weight in 2018!

Oh my, wellness is a multi-$ billion annual market-space in our country, with much more personal income spent internationally to chase beautiful skin, 6-pack cores and virility.

Your Fountain of Youth could be in this special online program that is offered only for the next 48 hours – right?

Both supply and demand are evident. Alas, Phineas T. Barnum seems to have been right with his assertion that “there’s a sucker born every minute.”

CaveatEmptor_Eve and Apple remark group credit

Thanks to for this “buyer beware image.

Caveat Emptor and Focus on the T(oss) in TRAF for the noisy, and generally non-helpful clamors for your attention and hard-earned money.

Please be sure to ready, aim, shoot, before typing in a credit card number for that “must have” health or wellness product or service.

If you are in doubt, there are objective folks like me to listen and to help you make informed purchase decisions.

Yours in wellness,



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